Ovi Store Statistics as of October 28, 2010

To understand and appreciate the global distribution opportunity Nokia offers to developers with Ovi Store, they have provided the latest official Ovi Store statistics updated on a monthly basis.

• Ovi Store provides developers with unmatched distribution opportunities:
• Global reach: more than 190 countries, available in 30 languages
• Local relevance: content from over 90 countries
• Adaptable: 135+ device models offer Ovi Store content
• Convenient: payment options include mobile billing with 99 operators in 29 countries and credit card billing in more than 170 countries

Content

• There are 2.7 million downloads a day with an average of 2.6 apps downloaded per visit
• About 90% of the daily traffic to Ovi Store converts to downloads
• 85% of the signed in visitors to Ovi Store are repeat visitors
• Each active user is averaging 8.5 downloads per month
• Active users in 190+ countries
• Games continue to be #1 for paid downloads and apps continue to be #1 for free downloads
• 90% of mobile consumers now have Ovi Store in their local language
• Publishers from more than 90 countries are distributing their content through Ovi Store

Devices

• More than 135 devices are supported, 80 are Symbian devices
• 6 of the top 10 downloading devices are touch devices: 5800 XpressMusic, N97, N97 mini, 5530 XpressMusic, 5230 Nuron, and X6 where available
• Prominent Eseries devices included E63, E71 and E72
• The 5130 XpressMusic and 2700 classic are the top downloading Series 40 devices

Markets

• The most active countries in alphabetical order are: China, Germany, India, Indonesia, Italy, Saudi Arabia, Thailand, Turkey, UK and Vietnam
• Over 80% of these consumers can purchase from Ovi Store using their local currency
• In countries where mobile billing is available, more than 2/3 of customers choose this payment option
• With support for 30 language variations, 90% of Ovi Store visitors are using their local language when available
  • Canadian French
  • Czech
  • Danish
  • Dutch
  • English (UK & US)
  • French
  • Finnish
  • German
  • Greek
  • Hungarian
  • Indonesian
  • Italian
  • Malay
  • Norwegian
  • Polish
  • Portuguese (Standard & Brazilian)
  • Romanian
  • Russian
  • Simplified Chinese
  • Spanish (Spain & Latin America)
  • Swedish
  • Thai
  • Traditional Chinese (Hong Kong & Taiwan)
  • Turkish
  • Ukranian
  • Vietnamese

Ovi Store users:

• in more than 190 countries can download free content
• in more than 170 countries can purchase content with credit card billing
• using one of 99 operators in 29 countries can easily purchase content directly with mobile billing

Operator billing

as of: October 28, 2010

99 operators in 29 countries support integrated mobile billing with Ovi Store. This means when a consumer purchases content through Ovi Store the charge will appear on their monthly operator bill.

• Australia: Singtel Optus, Telstra, Vodafone (3)
• Austria: A1 mobilkom, H3G, Orange, T-Mobile (4)
• Belgium: Base, Mobistar, Proximus (3)
• Canada: Bell, Rogers, Telus (3)
• China: China Mobile, China Unicom (2)
• Czech Republic: T-Mobile, Vodafone, O2 (3)
• Denmark: H3G, TDC, Telenor, Telia (4)
• Finland: DNA, Elisa, Saunalahti, Sonera (4)
• France: Bouygues Telecom, SFR, Orange (3)
• Germany: Debitel, E-Plus, Mobilcom, O2, T-Mobile, Vodafone (6)
• Greece: Cosmote, Vodafone, Wind (3)
• Hungary: Telenor, T-Mobile, Vodafone (3)
• Ireland: H3G, Meteor, O2, Vodafone (4)
• Italy: TIM, Vodafone, Wind (3)
• Mexico: Telcel (1)
• Netherlands: KPN, T-Mobile, Telfort, Tele2,Vodafone (5)
• Norway: Netcom, Telenor, Tele2 (3)
• Poland: Era, Orange, Play, Plus (4)
• Portugal: Optimus, VPN, Vodafone (3)
• Russia: Beeline, Megafon, MTS, Tel2 (4)
• Singapore: M1, Singtel, Starhub  (3)
• South Africa: Cell-C, MTN, Vodafon (3)
• Spain: Orange, Movistar, Vodafone (3)
• Sweden: H3G, Tele2, Telenor, Telia (4)
• Switzerland: Orange, Swisscom, Sunrise (3)
• Taiwan: Chung Hwa Telecom, FarEasTone, Taiwan Mobile (3)
• Thailand: AIS, DTAC, TRUE, VIBO (4)
• UK: H3G, Orange, O2, T-Mobile, Virgin, Vodafone (6)
• USA: AT&T, T-Mobile (2)

Credit card billing

Ovi Store users can choose credit card billing in more than 170 countries, as long as the Ovi publisher specified credit card billing for their content item.

Free content only

Countries where consumers can’t purchase content are: Brazil, Indonesia, South Korea, Liberia, Libya, Philippines, Turkey, and the Ukraine. We are evaluating these countries for premium content and will share any updates here